What Apollo does
Apollo is one of the largest B2B contact databases in the world. Teams filter companies and people by title, industry, size and other attributes, find emails and phone numbers and build email sequences and call tasks.
Pricing is per user, and actions such as revealing an email or phone number and exporting contacts use credits. For teams that need contact volume and a sequencing tool in one place, it does that job well.
What EarlyLeads does
EarlyLeads starts from a different question. Instead of who exists in your market, it answers who in your market has entered a buying moment right now.
Every night it reads the market of your ICP and, at 7 a.m., delivers a short list of people with the reason for each one, a ready outreach and the company context. It is not a database for you to filter, and it never messages anyone on your behalf.
The differences side by side
| Apollo | EarlyLeads | |
|---|---|---|
| Starting point | Filters on a contact database | The buying moment of companies in your ICP |
| What you get | The contacts that match the filter | A few people a day, each with the why |
| Message | Sequences the team writes | Connection request, opener and follow-ups ready for each lead |
| ICP | Built by the team in the filters | Built from your company's website |
| Sending | Through the tool itself | Through the channel the team already uses, or the connected sequencer |
| Pricing | Per user plus credits | Per plan, in US dollars or Brazilian reais |
When it makes sense to use both
In many teams, the two complement each other. EarlyLeads tells you who is ready to talk and why, and Apollo, or another sequencing tool, handles sending at scale. EarlyLeads leads flow through a webhook into the tool the team already runs.
When EarlyLeads alone is enough
If your sales problem is not a lack of contacts but not knowing who to talk to now, EarlyLeads solves it on its own. That is the case for companies selling high-value products to a defined market, where each conversation is worth more than sending volume.
How EarlyLeads works
- You enter your company's website. In minutes, EarlyLeads builds your ICP, with industries, titles and problems, and you adjust whatever you want.
- Every night, EarlyLeads reads your market and picks out who has entered a buying moment.
- At 7 a.m., the day's leads arrive in your inbox, each with the why and a ready outreach. Your team sends it, through the channel it already uses.
Frequently asked questions
Does EarlyLeads have a contact database like Apollo's?
That is not what it is for. EarlyLeads delivers people at a buying moment, in a short list that is new every day, not a database to filter.
Can I send EarlyLeads leads to another tool?
Yes. Strong and medium leads arrive straight in HubSpot, HeyReach, Prisma or any tool through a webhook.
How does pricing compare?
The models are different. Apollo charges per user plus credits, and EarlyLeads charges per plan, from US$ 149 a month, with a 7-day free trial on Early Lite and Early Pro.