The problem with prospecting without a team
When the founder is the sales team, prospecting competes with the product, the finances and the customers who already pay. In practice, it gets pushed to the end of the day, and the end of the day never comes.
And when an hour does open up, it goes into building lists. The founder opens LinkedIn, filters by title and industry, exports, and ends up with a spreadsheet of hundreds of names who, for the most part, are not thinking about the problem the company solves.
The result is predictable. Lots of cold messages, few replies, and the feeling that outbound simply does not work in your market.
Why timing matters more than the list
In any B2B market, only a small share of companies is buying right now. The others may well have the problem, but they are not looking at it this quarter.
Whoever writes to the right company at the wrong time hears no, or hears nothing. Whoever writes to the same company when it has just started moving gets there before the competition, and the conversation starts from a different place.
That is why EarlyLeads does not deliver a contact database. Every day, it delivers a few people who have just entered a buying moment, with the reason for each one.
How EarlyLeads works
- You enter your company's website. In minutes, EarlyLeads builds your ICP, with industries, titles and problems, and you adjust whatever you want.
- Every night, EarlyLeads reads your market and picks out who has entered a buying moment.
- At 7 a.m., the day's leads arrive in your inbox, each with the why and a ready outreach. Your team sends it, through the channel it already uses.
That way, your prospecting time goes only to the part that really needs you, which is the conversation.
What comes with each lead
- Who the person is, their title and company, with a plain sentence about what the company does.
- Why now, explained from that person's job at that company and how it connects to the problem you solve.
- A ready outreach, with the connection request, the first message and the follow-ups, in a natural tone and building on each other.
- The company map, so you know who else takes part in the decision.
The more you use it, the better it gets
When a lead does not fit, you tell Earl, the EarlyLeads assistant, why, and the search for the next days changes right away. If you sell to manufacturers and a lead came from a consulting firm, for example, you only need to say it once.
EarlyLeads does not use your LinkedIn account and never messages anyone on your behalf. Your account is never at risk of being blocked, and you decide what to send.
Which plan fits a founder who sells alone
Early Lite was designed to validate the channel with one seller or with the founder. It costs US$ 149 a month, and the first 7 days are free, with the full plan. Billing starts on day eight, and if you cancel before, nothing is charged.
Frequently asked questions
Do I need to know how to build an ICP?
No. EarlyLeads builds the ICP from your company's website, and you only adjust what you think is missing.
Does it work if I sell to a small niche?
Yes. EarlyLeads works on top of your ICP, so the volume follows the size of your market. In a small market fewer leads arrive, and each one matters more.
How much time do I need every day?
The time to read the day's leads and choose who to talk to. The research and the message are already done.
Can I use it outside Brazil?
Yes. The search happens in the country where your ICP is, and the account works in English or Portuguese.