Updated on October 23, 2026, with information from each tool's official website.
What a buying-moment lead is
In any quarter, only a small share of a B2B market is ready to buy. A buying-moment lead is the person, at a company in your ICP, who has started moving on the problem you solve, before asking for a quote.
The tools below look for that moment in different ways. Some look at the company, others at the person, and some hand over raw data for the team to build its own process.
Summary
| Tool | What you get | Where the signal is | Pricing |
|---|---|---|---|
| EarlyLeads | People in your ICP at a buying moment, every day at 7 a.m., with the why and the outreach | Person and company | Per plan, from US$ 149 a month |
| Apollo | Contact database with email sequences | In the filters the team builds | Free plan; paid per user plus credits |
| ZoomInfo | Contact database with buyer intent data | Mostly the company | Free to start; usage-based credits |
| 6sense | Accounts researching topics on the web and anonymous visits to your site | Company | Quote-based |
| Clay | Data enrichment from 150+ providers and workflows the team builds | Wherever the team sets it up | Free plan; paid by actions plus credits |
| Common Room | Website, community, social and job-change signals, per person | Person and company | From US$ 2,500 a month, billed annually |
| UserGems | 30+ signals such as job changes, hiring and website visits | Person and company | Quote-based |
| Gojiberry | Leads from buying signals plus automated LinkedIn and email campaigns | Person | From US$ 99 a month |
The tools, one by one
1. EarlyLeads
EarlyLeads reads the market of your ICP every night and emails you, at 7 a.m., a short list of people at a buying moment. Each lead comes with the reason, the company context and a ready outreach, with a connection request, an opener and follow-ups.
The ICP comes from your company's website in minutes, and there is nothing to set up. EarlyLeads does not use anyone's LinkedIn account and never messages anyone on your behalf.
- Best for founders, SDR teams and agencies who want to know who to talk to today and why, in English or Portuguese.
- Not for teams looking for a large contact database to filter or a tool that sends messages on its own.
2. Apollo
Apollo is a B2B contact database, with more than 240 million contacts and 30 million companies, plus an email sequencing platform in the same place.
- Best for teams that need contact volume and sequencing in one tool.
- Keep in mind that the list comes from the filters the team builds, not from who is buying now.
3. ZoomInfo
ZoomInfo combines a database of more than 500 million contacts and 100 million companies with buyer intent data, to prioritize the accounts researching a topic.
- Best for larger companies with structured data and sales operations.
- Keep in mind the credit consumption and the work of turning a company signal into a person and a message.
4. 6sense
6sense shows which accounts are researching keywords and topics on third-party websites and identifies companies that visit your website anonymously.
- Best for marketing and sales teams that work by account, with ABM and media.
- Keep in mind that the signal sits at the company level, and the team still has to find who to reach.
5. Clay
Clay pulls data from more than 150 providers, researches the web with an AI agent and lets you build workflows that react to signals, such as job changes.
- Best for teams with someone dedicated to building and maintaining data workflows.
- Keep in mind the setup time, which is the price of the flexibility.
6. Common Room
Common Room brings together website visits, community, social, job-change and third-party intent signals, organized by person and account, with an AI agent for research and messages.
- Best for companies with a community, a free product or a lot of their own traffic.
- Keep in mind the price, which starts at US$ 2,500 a month, billed annually.
7. UserGems
UserGems tracks more than 30 signals, including job changes, contact-level intent, website visits, M&A and hiring, and tells the team who is in market and what to do next.
- Best for teams that want to follow job changes of customers and contacts who already know the product.
- Keep in mind that pricing is not published on the website.
8. Gojiberry
Gojiberry finds leads from more than 15 buying and social signals, filtered by your ICP, and runs LinkedIn and email campaigns with AI-written messages and automatic follow-ups.
- Best for teams that want the tool itself to do the sending.
- Keep in mind the risk of automating LinkedIn messages.
What about Trigify? Trigify was retired in October 2026, when its team joined HubSpot. For most customers, access ended on October 22, and accounts were not migrated. That is why it is not on this list.
How to choose
- If you lack contacts, a database such as Apollo or ZoomInfo solves it.
- If you lack knowing which accounts to look at, company-intent tools such as 6sense help marketing and sales prioritize.
- If the team wants to build its own process, Clay gives you the flexibility.
- If you lack knowing who to talk to today and what to say, EarlyLeads delivers the person, the reason and the message, with nothing to set up.
How EarlyLeads works
- You enter your company's website. In minutes, EarlyLeads builds your ICP, with industries, titles and problems, and you adjust whatever you want.
- Every night, EarlyLeads reads your market and picks out who has entered a buying moment.
- At 7 a.m., the day's leads arrive in your inbox, each with the why and a ready outreach. Your team sends it, through the channel it already uses.
Frequently asked questions
What is the best tool to find buying-intent leads?
It depends on what your sales team is missing. To know who to talk to today and what to say, with nothing to set up, EarlyLeads. For contact volume, Apollo or ZoomInfo. To prioritize accounts in ABM, 6sense. To build your own workflows, Clay.
What is the difference between company intent and a person-level signal?
Company intent shows that an account is researching a topic, but not who. A person-level signal points to who, inside the company, is moving, which shortens the path to the first conversation.
What is a good Trigify alternative?
Trigify was retired in October 2026. To know who in your market is moving without building monitors, EarlyLeads delivers it ready every day at 7 a.m.
Do any of these tools work in Portuguese?
EarlyLeads works fully in Portuguese, from the ICP to the message, with pricing in Brazilian reais, and also in English.